Lime Crime began in 2008 and was Doe Deere’s idea of a fun, unique internet handle. Doe wasn’t trying to do anything as revolutionary as what Lime Crime would eventually become–a very profitable business so remarkable it got Doe Deere published on the cover of Self-Made Magazine as one of the Top Inspiring Women Entrepreneurs. According to Doe, the whole incident had more to do with simply following her tastes in makeup and sharing them with the world.
In a recent Galoremag.com interview, Doe revealed that she had always been very much interested in color, and its application. From the time she was a little girl, playing with friends and applying makeup to enhance their playtime experiences, Doe has always enjoyed pushing the envelope and seeing what kind of fun things can be discovered. She admits, in the interview, that until her twenties her skills at makeup weren’t what would be conventionally described as “good”. It’s interesting to note the time involved in truly becoming skillful at something. In the interview, Doe states that her initial introduction to colors happened at the age of nine. It took until her later twenties until that introduction yielded anything especially worthwhile. Nearly twenty years passed from her introduction to something she loved, to her profitable utilization of this developed skill in the business world.
It appears that with Lime Crime, an instance of cultural resonance has helped spread Deere’s popular product. As Doe began publishing her discoveries on Instagram, a following naturally accumulated. Deere calls this Lime Crime following unicorns because they are all fans of that particular rare, beautiful exuberance her brand exudes.
Though Doe admits she’d have named the makeup line something more professionally marketable if she’d known how quickly Lime Crime would become a brand-recognizable name, she thinks it a blessing in disguise that emphasizes her unique creation.
What this seems to indicate is that following that unique, special something intrinsic to all individuals can ultimately yield real success. Perhaps that’s Doe’s biggest “secret”.