Healthy food isn’t something that makes people hop up and down with grand anticipation. Everyone isn’t going to want to eat healthy off the bat, but Nathaniel Ru can work as a catalyst for changing the attitudes of people that do not think that eating healthy can be fun. He is doing this best to bring out healthy food to a mainstream audience.
Nathaniel Ru has presented Sweetgreen as the hottest thing that millennials can connect to if they want to eat healthy. He has shown the world that Curry Cauliflower, Cranberry Ginger Fresca and Chicken and Brussels make for happy meals. This is a restaurant chain that has an open kitchen. There are teams that are using spices and slices of fresh fruit to generate a lot of buzz. This is becoming the eating establishment that still remains affordable when so many other companies have failed to provide healthy food at lower prices.
What Nathaniel Ru has done is recognize the power of supply and demand. He knows about the economies of scale. It has been easier to get lower costs of vegetables when you sell nothing but vegetables and fruit. There are other fast food establishments that sell burgers, but these establishments also sell other things like salads. The salads are going to be more here at some of these places because this is not a common place item. The crew isn’t making salads all day so this will not be the thing that makes the most money. Since salads are not a cash cow for places like McDonalds it will be expensive to buy these salads.
Nathaniel Ru has found the way to elevate this food establishment from one level to the next. He has done all that he could to market this organization in a way that makes this company stand out a higher echelon of restaurants. There are bountiful ways to attract customers, but Nathaniel Ru has found that the best way to keep customers loyal is to provide good food. That is what founders of restaurants have to do. It doesn’t matter how healthy it is. It doesn’t matter how reasonably priced these menu items are. If it doesn’t take good the customers are not going to eat it. Nathaniel Ru made Sweetgreen popular, and he has never thought about compromising his plans to bringing healthy food. He has made customers appreciate eating healthy.
Kenneth Goodgame has an enviable perspective on small retail merchandising. As senior vice president of True Value Hardware, maintaining profitability margins was job one. Like many, he’s seen margins shrink due to online and big-box competition. He’s found it necessary to dig deeper to find profitable categories for the smaller merchant.
His latest answer? Pet food
According to one of Kenneth Goodgame’s recent blog posts, premium pet food is one category the smaller merchant needs to consider in their battle preserve and extend margins.
At one time, most people considered pet food a commodity. The dominant brands sold large bags of undifferentiated food at paper-thin margins. However, over the last ten years, it seems pet owners have taken their four-legged friends’ health and welfare (not to mention tastebuds) far more seriously.
Kenneth cites research claiming that premium pet foods now account for 50% of pet food advertising print space. The price point for premium foods is in the $39-$49 range for a twenty-pound bag. Some brands are able to demand $49 for a ten pound bag alone.
This is good news for the small merchant. Pet food accounts for over 60% of pet item floor space. By its very nature is a recurring purchase. Discerning pet owners have been pushing the category towards even greater specialization and quality, and they’re willing to pay for it – again and again.
According to CMT, Kenneth Goodgame’s experience in small retail is extensive. Before his stint at True Value from 2013 to 2015, he was merchandising manager for Ace Hardware.
He brought the Craftsman tool concession to Ace, adding a considerable boost to the bottom line by incorporating a high-profile brand previously available only at Sears.
Goodgame foresees the next great frontier in pet food will be freshness: It looks like refrigerated cabinets full of fresh pet food will be coming to the small retail world soon.
Are you facing a business matter in Brazil and need to find a competent lawyer? Do you want to be represented by one of the most powerful business lawyers in Brazil?
There are many good business lawyers in Brazil but not all of them provide the same level of service or representation. Some lawyers are known for rendering top-notch representation to their clients.
An experienced lawyer will have the skills and resources to ensure the best possible outcome for his clients. You will want to make sure that you look for someone who has been rendering advice and representation for many years and that has a good understanding of the laws pertaining to your case.
Also, it is always essential that you feel comfortable with the payment arrangement and billing method. Disputes over fees are common and you will want to take steps to avoid these types of issues.
After an interview with a lawyer, review your notes and pay close attention to the strengths and weaknesses of the lawyer. Consider experience, cost, reputation and other factors and decide what is most important to you.
Ricardo Tosto de Oliveira Carvalho has a great reputation in the legal community in Brazil. As a popular litigation lawyer, Ricardo Tosto specializes in business and corporate law. He has established a popular law practice concentrated on helping small business owners, businesses, big corporations, multinational business and professionals navigate and address commercial and business issues in Brazil. As an experienced litigator, Ricardo Tosto has represented clients in numerous cases across the country.
From discovery through trial, Ricardo Tosto has a wealth of experience negotiating, litigating, and resolving squabbles and matters. Throughout his years of business and corporate law practice, Ricardo Tosto has taken care of a wide variety of litigation issues including breach of contract, shareholder squabbles and insurance-related litigation, corporate control, contract arguments and representation of politicians. Mr Ricardo Tosto works very hard to achieve the best result for his clients.