Healthy food isn’t something that makes people hop up and down with grand anticipation. Everyone isn’t going to want to eat healthy off the bat, but Nathaniel Ru can work as a catalyst for changing the attitudes of people that do not think that eating healthy can be fun. He is doing this best to bring out healthy food to a mainstream audience.
Nathaniel Ru has presented Sweetgreen as the hottest thing that millennials can connect to if they want to eat healthy. He has shown the world that Curry Cauliflower, Cranberry Ginger Fresca and Chicken and Brussels make for happy meals. This is a restaurant chain that has an open kitchen. There are teams that are using spices and slices of fresh fruit to generate a lot of buzz. This is becoming the eating establishment that still remains affordable when so many other companies have failed to provide healthy food at lower prices.
What Nathaniel Ru has done is recognize the power of supply and demand. He knows about the economies of scale. It has been easier to get lower costs of vegetables when you sell nothing but vegetables and fruit. There are other fast food establishments that sell burgers, but these establishments also sell other things like salads. The salads are going to be more here at some of these places because this is not a common place item. The crew isn’t making salads all day so this will not be the thing that makes the most money. Since salads are not a cash cow for places like McDonalds it will be expensive to buy these salads.
Nathaniel Ru has found the way to elevate this food establishment from one level to the next. He has done all that he could to market this organization in a way that makes this company stand out a higher echelon of restaurants. There are bountiful ways to attract customers, but Nathaniel Ru has found that the best way to keep customers loyal is to provide good food. That is what founders of restaurants have to do. It doesn’t matter how healthy it is. It doesn’t matter how reasonably priced these menu items are. If it doesn’t take good the customers are not going to eat it. Nathaniel Ru made Sweetgreen popular, and he has never thought about compromising his plans to bringing healthy food. He has made customers appreciate eating healthy.