Exploring CP+B CEO Lori Senecal’s Career

Lori Senecal has had a varied career on her path to being named CEO of Crispin Porter + Bogusky (CP+B). She has created a reputation for bringing critical globalization strategies to the companies she has joined. She has also been a prominent voice in having more women being in executive teams.
Lori graduated from McGill University in Montreal. Her first job upon graduation was working for Vickors & Benson, specifically working on the Ford account in the media department. After this she moved on to Interpublic Group’s McCann Erickson Toronto and found success there as well.
In 2003 Mrs. Senecal co-founded a company, TAG Ideation. This company was focused on marketing to young adults. She was able to use this experience and what she learned from it to become the Global Chief Innovation Officer for McCann World Group. It was during this time that she really began to gain her reputation for being very good at creating global marketing strategies. She developed enough of a reputation that she was eventually named President of McCann Erickson.
Her next move was to Kirshenbaum Bond Senecal + Partners, or KBS. During her time here she moved up in the chain of the company starting from the President and CEO of the company. Through hard work and dedication she was promoted to Chairman + CEO, and finally to Global Executive Chairman of the company.
Seeking new challenges Lori Senecal moved on, this time being hired as the President & CEO of MDC Partners. During this phase she was really able to cement her abilities to effectively perform global branding and strategy. This experience led her to her current role today, which is the Global CEO of CP+B. In this role she oversees the firms global growth and expansion strategies.
As Global CEO Senecal manages the company’s nine international offices. She has also transformed the way the company does business and its culture. The company has seen worldwide growth under her leadership and she has won awards such as the “Creativity Innovators of the Year” award and “Agency Executives to Watch”.

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