Nathaniel Ru has created a healthy food restaurant and it is actually getting attention from an audience that most would have never assumed would be interested in healthy food.
Nathaniel has been able to reach the large number of young children that are struggling with obesity by getting a lot of interest and Sweetgreen in the school environment. It is not uncommon for adults take an interest in what is offered for fast food, but it appears to be difficult to get children to embrace better eating habits.
When children are able to find interesting meals that are healthy in their childhood it becomes much easier for them to grow into adults that also embrace healthy eating habits. Sweetgreen has been able to enter the conscious mind of children at the ground-level. Kids are able to experience Sweetgreen in the school environment because many schools have started to get events catered by Sweetgreen.
Nathaniel has managed to keep this trend going by reaching teenagers with the Sweetgreen Music Festival. He has managed to captivate the youth at different levels, and this continues when he embraces social media to promote the Sweetgreen brand online. The young crowd will be the one that carries the torch for this trendy healthy eating establishment.
Nathaniel Ru is a young man himself so he knows the power of social media and the conversations that are ignited by the youth. He believes that this will be the cornerstone of better eating habits and a much more conscious mainstream consumer base.
When Nathaniel decided to go in this direction he was certain that people would understand that he was creating an alternative to traditional fast-food. He knew that everyone, regardless of how much they were interested in burgers and fries, would have to eventually get tired of this on a regular basis. He knew that if he started small and built his fast-food chain up that he would have a great chance for success. He did not have to do everything all at once and spread Sweetgreen out in every state. All he really had to do was create enough buzz to generate conversations about his brand. When he did this he could slowly move across different states on the east coast and eventually spread out to the west. The yourh that he targeted would eventually create enough buzz for Sweetgreen to become a popular eating establishment.