If you have any plans of dominating any market, you need rally behind your sales figures. One person who is doing a recommendable job is Kate Hudson with her active wear brand, Fabletics. In a market that is 20% dominated by the ecommerce giant, Amazon, Fabletics is soaring high when it comes to sales revenues making over $250 million in just three years. While this might look like an uphill task to many, to Kate Hudson and her team it’s not.
According to Kate the secrete behind their success has always trickled down to their loyal customer subscription packages and the reverse showrooming sales strategy. Both these two strategies are not new in the ecommerce industry but fabletics has always found a way around them that helps them maximize their sales revenues. Many shoppers by nature are always window-shopping for their commodities before they make their final purchases. Whenever a customer tries an active wear product on the Fabletics store, this item is always added to their online shopping profile. This is advantageous to both the active wear company and the consumer as it makes the shopping process convenient. You do not have to worry about the likelihood of your active wear fitting you.
The other strategy Fabletics is using to achieve its dominance in the industry is by stocking up its retails stores. Currently, all Fabletics store are stocked up with active wears to ensure that no client goes away without satisfying their needs. In addition to this, Fabletics encourages it shoppers to take ups lifestyle quizzes that helps them design the active wears according to their clients specifications.
Kate Hudson’s strategy in achieving the huge success does not stop at her loyal customers’ subscription. To keep her customers enticed about her products, Kate sees to it that you are provided with free shipment of your products to your destination, you also get to enjoy huge discounts on your purchase and help from an experienced Fabletics shopping assistant. With this in mind, Fabletics is able to change the ordinary shopping experience to an extraordinary one hence captivating more clients hence improving the sales figures.
About Kate Hudson
Kate Hudson is a very important person to the success story of Fabletics active leisure brand. Since its establishment in 2013, Kate has been involved in almost every single activity of the brand helping it emerge as your number one brand when it comes of active wear. In addition to endorsing this brand, Kate has been instrumental in spearheading the communication function of the company ensuring that it is clear from the word go.