With hair that keeps changing colors with the season, to inspiring the latest makeup trends, Doe Deere is a fashion and makeup icon. She has over a million followers on Instagram, with more hopping on with every picture that she posts. She is also the founder of Lime Crime, a cult beauty favorite that has captured the hearts of makeup lovers all over the world. Doe Deere is not just a fashion icon, but a big inspiration owing to the story that leads to her starting up Lime Crime. She has always been a creative person who liked to dream big and managed to translate that into a brand that resonates with who she is and the things that she loves. Learn more: http://doedeerefam.com/
Doe Deere was born in Russia. One of her first encounters being an entrepreneur was when she was just thirteen years old. She uses to make and sell temporary tattoos to the kids in her school. She knew that not a lot of people knew about them, and started wearing them herself to make it seem cool. People caught onto the trend and followed right on. Years later, she used the same strategy to build up Lime Crime. She moved to New York when she was just seventeen years old with dreams of becoming a prominent musician. She would regularly perform at various venues across the city and took part in several events. Being the incredibly likable person that she is, she had numerous people following her along, supporting her music.
One of the things that Doe Deere stood out for back then was the looks that she would put together. For the nineties, Doe Deere had a somewhat eccentric look that not a lot of people would usually wear. She liked bright colors and bold hues and was not afraid to wear them, unlike most people. However, at the time, she would find it hard to get the makeup in the colors that she wanted, since not that many brands would make makeup in those colors. She then started making her makeup, and mainly stuck to what she liked. Because of how much attention her makeup would draw, she would regularly get asked about it and if she would make it for them as well. Seeing this incredible response from people, she decided to pursue this and build it up into a business.
Today, Lime Crime has grown into one of the most well-known brands in the makeup industry and has one of the most extensive ranges of unique products that one may not be able to find elsewhere. Doe Deere continually puts together new ideas for the kind of makeup that she wants to make to give to the customers who support the brand.
Currently, the brand is involved with producing numerous different kinds of makeup like lipsticks, highlighters, eyeshadows and so on. Most recently, Lime Crime launched its new range of makeup called ‘Pocket Candy’ which is lime crime’s take on classic nineties products and makeup trends. Learn more: http://guestofaguest.com/los-angeles/interview/interview-lime-crimes-doe-deere-on-how-to-make-your-dreams-come-true