Fabletics has become worth $250 million by scaling slowly and getting to know its customers through the Lifestyle Quiz. The lifestyle Quiz makes it possible to give their customers a personalized experience while matching them up to the perfect outfits. It is also a great way to make their customers feel like the company cares and wants to provide the very best service that they can.
Fabletics has avoided losing sales due to “showrooming” because about 30 to 50 percent of all of their customers that shop their stores are already part of the Fabletics membership. They also have another 25 percent of customers that decide to join the monthly membership in-store. All purchases made by their customers count towards their shopping cart as well, whether they shop online or in-store so there is no need for shoppers to browse and then try to find a lower price elsewhere. It’s a win-win because shoppers get the very best price and Fabletics doesn’t lose out on sales.
Fabletics uses a subscription service to offer its customers convenience, and they strive to give their customers what they want so the personalized service us based on the answers that their customers give in the Lifestyle Quiz.
Kate Hudson is a great advocate for Fabletics. She not only lives the active lifestyle that Fabletics promotes, but she is also often spotted wearing outfits for her own company. The brand is all about self-empowerment and about feeling good on the skin you are in. The outfits are not only very stylish and sexy, but they are affordable, practical and comfortable enough to wear even outside of the gym.
For far too long, brands have defined quality and price often meant that the quality of an item was better. Fabletics has dashed this perception, and they are offering high-quality clothing that doesn’t have to break the bank.
Fabletics is planning to expand their physical stores into the Illinois, Hawaii, California, and Florida areas and they are growing in members by the day. The brand has really caught on, and their customers are happy with not only the clothing but they great service and personalized shopping experience as well. The brand has focused on the culture, lifestyle, and trends of their customer base and it has really worked in their favor in the long run. Fabletics knows and cares about their customers and their customers know that.