Some people seem to be natural-born salesmen. Retail merchandising, marketing and sales executive Kenneth Goodgame is one of them. After graduating from the University of Tennessee with a degree in marketing, Goodgame has gone on to make an astounding amount of money and a big difference in the staff for some of America’s best known companies. He has worked for Home Depot, Rubbermaid, Ace Hardware, True Value and others. At each stop along the way Goodgame has had a significant impact on the company’s bottom line with his management and marketing skills.
If Kenneth Goodgame had been given one percent of the money he generated for the companies with which he worked he’d be a multi-millionaire. He generated over $500 million in sales as director of proprietary brands and senior global product merchant at Home Depot. At Newell Rubbermaid Goodgame negotiated the largest-ever licensing deal, helped their Bernzomatic division achieve a 94% growth and signed Wal-Mart to a $30M annual contract. While General Merchandising Manager at Ace Hardware Goodgame helped grow the Craftsman program sales by $170 million, improved wholesale sales by almost $50 million and helped generate $150 million by increasing new store opening by 300%.
During the time Ken Goodgame was True Value Hardware Corporation’s Senior Vice President and Chief Merchandising Officer he had a significant impact on the company. He helped create a comprehensive 5-year corporate strategic growth plan, implemented an effective global marketing plan and initiated a vender supported advertising program which raised $20 million in two years. Plus he re-energized a flagging buying team and increased savings by almost 10% and rebuilt entire merchandising team by hiring a group of vibrant, talented new employees.
What has always set Kenneth Goodgame apart is his vision and his ability to inspire and motivate others. He has radically reformed and improved the functioning and profitability wherever he has gone. Plus his ability to devise ways to help companies save money while increasing their marketing reach is impressive.