Fabletics has become worth $250 million by scaling slowly and getting to know its customers through the Lifestyle Quiz. The lifestyle Quiz makes it possible to give their customers a personalized experience while matching them up to the perfect outfits. It is also a great way to make their customers feel like the company cares and wants to provide the very best service that they can.
Fabletics has avoided losing sales due to “showrooming” because about 30 to 50 percent of all of their customers that shop their stores are already part of the Fabletics membership. They also have another 25 percent of customers that decide to join the monthly membership in-store. All purchases made by their customers count towards their shopping cart as well, whether they shop online or in-store so there is no need for shoppers to browse and then try to find a lower price elsewhere. It’s a win-win because shoppers get the very best price and Fabletics doesn’t lose out on sales.
Fabletics uses a subscription service to offer its customers convenience, and they strive to give their customers what they want so the personalized service us based on the answers that their customers give in the Lifestyle Quiz.
Kate Hudson is a great advocate for Fabletics. She not only lives the active lifestyle that Fabletics promotes, but she is also often spotted wearing outfits for her own company. The brand is all about self-empowerment and about feeling good on the skin you are in. The outfits are not only very stylish and sexy, but they are affordable, practical and comfortable enough to wear even outside of the gym.
For far too long, brands have defined quality and price often meant that the quality of an item was better. Fabletics has dashed this perception, and they are offering high-quality clothing that doesn’t have to break the bank.
Fabletics is planning to expand their physical stores into the Illinois, Hawaii, California, and Florida areas and they are growing in members by the day. The brand has really caught on, and their customers are happy with not only the clothing but they great service and personalized shopping experience as well. The brand has focused on the culture, lifestyle, and trends of their customer base and it has really worked in their favor in the long run. Fabletics knows and cares about their customers and their customers know that.
If you have any plans of dominating any market, you need rally behind your sales figures. One person who is doing a recommendable job is Kate Hudson with her active wear brand, Fabletics. In a market that is 20% dominated by the ecommerce giant, Amazon, Fabletics is soaring high when it comes to sales revenues making over $250 million in just three years. While this might look like an uphill task to many, to Kate Hudson and her team it’s not.
According to Kate the secrete behind their success has always trickled down to their loyal customer subscription packages and the reverse showrooming sales strategy. Both these two strategies are not new in the ecommerce industry but fabletics has always found a way around them that helps them maximize their sales revenues. Many shoppers by nature are always window-shopping for their commodities before they make their final purchases. Whenever a customer tries an active wear product on the Fabletics store, this item is always added to their online shopping profile. This is advantageous to both the active wear company and the consumer as it makes the shopping process convenient. You do not have to worry about the likelihood of your active wear fitting you.
The other strategy Fabletics is using to achieve its dominance in the industry is by stocking up its retails stores. Currently, all Fabletics store are stocked up with active wears to ensure that no client goes away without satisfying their needs. In addition to this, Fabletics encourages it shoppers to take ups lifestyle quizzes that helps them design the active wears according to their clients specifications.
Kate Hudson’s strategy in achieving the huge success does not stop at her loyal customers’ subscription. To keep her customers enticed about her products, Kate sees to it that you are provided with free shipment of your products to your destination, you also get to enjoy huge discounts on your purchase and help from an experienced Fabletics shopping assistant. With this in mind, Fabletics is able to change the ordinary shopping experience to an extraordinary one hence captivating more clients hence improving the sales figures.
About Kate Hudson
Kate Hudson is a very important person to the success story of Fabletics active leisure brand. Since its establishment in 2013, Kate has been involved in almost every single activity of the brand helping it emerge as your number one brand when it comes of active wear. In addition to endorsing this brand, Kate has been instrumental in spearheading the communication function of the company ensuring that it is clear from the word go.
Fabletics is a fashion industry that specifically deals in selling sport clothes. They have been able to get sufficient customers and have been able to penetrate in different parts of the world because they have a lot of experience in the industry, they understand the customers’ needs and know well the brands that sells in the market. Apart from selling clothes from the store they also sell through online platforms. The company has tried to do away with the notion that brands with high value are of high quality and that the prices are high quality because of the demographics and the type of brands they sell. This strategy is bearing fruits because they are opening more and more stores and the demand increases by the day.
Reverse showrooming has helped Fabletics company to succeed because it has helped the people use browsing in a positive way. On top of this, the showrooming strategy has helped the company to know different markets and build a better relationship with customers. The company has a convincing membership program where customers become members on their first visit to their outlets while still retaining their usual customers. This has been of great importance to Fabletics because they are able to stock only what their customers want.
Fabletics fitness is a company owned by Hudson Kate, one gets to be a member on a monthly basis subscription and the positive side of joining this company is that members get up to three pieces of clothes at much discounted rates. Above all if in a particular month one does not require any item there are no charges. Joining the group is very important and very advantageous because one is not forced to pay any monthly subscription, the first items you buy are given at a very low price plus discounts are given on particular items. Once one becomes a member, they have a choice of selecting the type of clothes and designs they want online, then on monthly basis one can come and collect the outfits. This makes the company retain its customers since they always get the clothes they desire at all times. Delivery is also free for the members.
The quality of their outfits is very good despite the prices being a bit high compared to other stores and their clothes last for a very long time. One gets value for their money as the outfits are made from the best materials and are very comfortable. When it comes to style they have the very best selection one could ever find. The company has all the styles you could think of in this world and this makes them stay ahead of other clothing industries. Their style is modern and trendy and this makes it suits everyone. Moreover, they have the best customer service ever, they attend to the clients and make sure their problems are solved. The online platform they use is very convenient in such a way that ordering an item is quick and it is received on time and also it is easy access their website.