If you have any plans of dominating any market, you need rally behind your sales figures. One person who is doing a recommendable job is Kate Hudson with her active wear brand, Fabletics. In a market that is 20% dominated by the ecommerce giant, Amazon, Fabletics is soaring high when it comes to sales revenues making over $250 million in just three years. While this might look like an uphill task to many, to Kate Hudson and her team it’s not.
According to Kate the secrete behind their success has always trickled down to their loyal customer subscription packages and the reverse showrooming sales strategy. Both these two strategies are not new in the ecommerce industry but fabletics has always found a way around them that helps them maximize their sales revenues. Many shoppers by nature are always window-shopping for their commodities before they make their final purchases. Whenever a customer tries an active wear product on the Fabletics store, this item is always added to their online shopping profile. This is advantageous to both the active wear company and the consumer as it makes the shopping process convenient. You do not have to worry about the likelihood of your active wear fitting you.
The other strategy Fabletics is using to achieve its dominance in the industry is by stocking up its retails stores. Currently, all Fabletics store are stocked up with active wears to ensure that no client goes away without satisfying their needs. In addition to this, Fabletics encourages it shoppers to take ups lifestyle quizzes that helps them design the active wears according to their clients specifications.
Kate Hudson’s strategy in achieving the huge success does not stop at her loyal customers’ subscription. To keep her customers enticed about her products, Kate sees to it that you are provided with free shipment of your products to your destination, you also get to enjoy huge discounts on your purchase and help from an experienced Fabletics shopping assistant. With this in mind, Fabletics is able to change the ordinary shopping experience to an extraordinary one hence captivating more clients hence improving the sales figures.
About Kate Hudson
Kate Hudson is a very important person to the success story of Fabletics active leisure brand. Since its establishment in 2013, Kate has been involved in almost every single activity of the brand helping it emerge as your number one brand when it comes of active wear. In addition to endorsing this brand, Kate has been instrumental in spearheading the communication function of the company ensuring that it is clear from the word go.
Fabletics is a fashion industry that specifically deals in selling sport clothes. They have been able to get sufficient customers and have been able to penetrate in different parts of the world because they have a lot of experience in the industry, they understand the customers’ needs and know well the brands that sells in the market. Apart from selling clothes from the store they also sell through online platforms. The company has tried to do away with the notion that brands with high value are of high quality and that the prices are high quality because of the demographics and the type of brands they sell. This strategy is bearing fruits because they are opening more and more stores and the demand increases by the day.
Reverse showrooming has helped Fabletics company to succeed because it has helped the people use browsing in a positive way. On top of this, the showrooming strategy has helped the company to know different markets and build a better relationship with customers. The company has a convincing membership program where customers become members on their first visit to their outlets while still retaining their usual customers. This has been of great importance to Fabletics because they are able to stock only what their customers want.
Fabletics fitness is a company owned by Hudson Kate, one gets to be a member on a monthly basis subscription and the positive side of joining this company is that members get up to three pieces of clothes at much discounted rates. Above all if in a particular month one does not require any item there are no charges. Joining the group is very important and very advantageous because one is not forced to pay any monthly subscription, the first items you buy are given at a very low price plus discounts are given on particular items. Once one becomes a member, they have a choice of selecting the type of clothes and designs they want online, then on monthly basis one can come and collect the outfits. This makes the company retain its customers since they always get the clothes they desire at all times. Delivery is also free for the members.
The quality of their outfits is very good despite the prices being a bit high compared to other stores and their clothes last for a very long time. One gets value for their money as the outfits are made from the best materials and are very comfortable. When it comes to style they have the very best selection one could ever find. The company has all the styles you could think of in this world and this makes them stay ahead of other clothing industries. Their style is modern and trendy and this makes it suits everyone. Moreover, they have the best customer service ever, they attend to the clients and make sure their problems are solved. The online platform they use is very convenient in such a way that ordering an item is quick and it is received on time and also it is easy access their website.